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Clinic Policy on Business Names, Contact Details and Practitioner Promotional Materials associated with Woodland Herbs

The following sheet is intended to give some guidance on use of the "Woodland Herbs" name and contact details on leaflets and other materials whether intended for use either exclusively within Woodland Herbs or for general distribution. Where possible we have given some of our reasoning. These examples are for guidance only and individual cases will be reviewed.

The overriding principles are:-

- Materials used in the clinic should direct people to see the therapist within the clinic. (While we realise there is a cost for printing more than one set of materials for different practice venues, certain circumstance may force this to be observed.)

- Materials used outside the clinic may include our details if the therapist wishes provided we are happy to be associated with the individual leaflet or other material.

-To be fair to others within the clinic, materials used in the clinic should not act as an internal market (competition) with other therapists offering the same treatment or possible alternative therapies . ( For example special offers displayed on the outside of the leaflet, a heading/title of "Back Pain", or a heading of "Therapy Name" where there are others offering that therapy are not acceptable.)

- We will vet materials and will ask for materials to be modified or not used if we feel they are not appropriate. (We strongly recommend getting materials checked before going to print as we will return any materials we do not approve and ask for them to be adjusted)

- The principles above also apply to other materials/activities such as aftercare cards, marketing materials etc . The "Policy on Acceptable Referral Behaviour" provides further details. (Additional contact details for established clients may be appropriate e.g. for ongoing communication, access to resources etc.)

Unacceptable Business Names on Materials

Woodland's Chiropractic, 100 Woodlands Road, Glasgow, G3 6HB
(Derivation of our name)

Derek Pearson NLP Practitioner, 100 Woodlands Road, Glasgow, G3 6HB
(Our address but not our name)

Equilibrium Homeopathy, at Woodland's Clinic, 100 Woodlands Road, Glasgow, G3 6HB
(Not our name or an abbreviation of our name)

Glasgow Sports Massage, at Woodland Herbs Clinic, 100 Woodlands Road, Glasgow, G3 6HB
(We have more that one therapist doing that therapy which means the name is misleading. The name in general may also be unacceptable but feel free to discuss )

De-Stress Therapy at Woodland Herbs Clinic, 100 Woodlands Road, Glasgow, G3 6HB
(De-Stress Therapy is not a recognised treatment and we cannot book someone in. However a headline such as De-Stress and Relax with Derek Pearson, Complementary Therapist would probably be fine. )

Examples of Acceptable Business Names for Use in the Clinic (subject to review)

1. Equilibrium Homeopathy, at (NAME), 100 Woodlands Road, Glasgow, G3 6HB
2. Derek Pearson NLP Practitioner, (NAME), 100 Woodlands Road, Glasgow, G3 6HB

Where (NAME) is one of: Woodland Herbs / Woodland Herbs Clinic / Woodland Herbs Complementary Medicine Centre / Woodland Herbs Herbal Dispensary and Complementary Medicine Centre

(In the examples the therapists' chosen practice name does not exceed what we are happy to be associated with. A name such as Cancer Cure Homeopathy would be unacceptable for example).

Contact Details appropriate for use within the Clinic

Where Woodland Herbs is the therapist's only practice venue within the Glasgow Area:

" For more information or to make an appointment call Woodland Herbs on 0141 564 3184 or email enquiries@woodlandherbs.co.uk. Alternatively call 0141 XXX XXXX, Mobile 07XXX XXXXXX, or visit www.glasgownlp.org.uk or email Derek.pearson@XYZ.com

(In addition the content of any linked website will be checked. If we receive repeated customer complaints that emails or phone calls are not returned we will ask for these details to be removed.)


Where Woodland Herbs is one of the therapists practice venues within Glasgow
" For more information or to make an appointment visit 100 Woodlands Road, Glasgow, call 0141 564 3184 or email enquiries@woodlandherbs.co.uk

Additional Exception Jan 2012: Due to some drifting of this policy over time an exception to this will apply for therapies where a further form of contact for information is appropriate. A practitioners mobile and email address may be added with a" for more information" heading. This number must be secondary to the main contact address and email. No web address, facebook or twitter etc addresses can be added.

Note: Please do not use other people's info as a standard as these may vary due to historical reasons but rather follow this policy.


Contact Details appropriate for use outside the Clinic

Where Woodland Herbs is the therapist's only practice venue within the Glasgow Area
" For more information or to make an appointment call Woodland Herbs on 0141 564 3184 or email enquiries@woodlandherbs.co.uk. Alternatively call 0141 XXX XXXX, Mobile 07XXX XXXXXX, or visit www.glasgownlp.org.uk or email Derek.pearson@XYZ.com

In addition the content of any linked website will be checked.
If we receive repeated customer complaints that emails or phone calls are not returned we will ask for these details to be removed.

Our name Not Used
Derek Pearson, 0141 XXX XXXX or 07XXX XXXXXX

Any name would be acceptable if no mention of our name or address is included anywhere on the leaflet and it is not intended for the shop

Our Name and Address Used
If we are listed on materials for use outside the clinic then we would expect equivalent treatment to the alternative venues unless there is an appropriate reasoning. For example:.

Consultation Venues:
ABC Clinic, XX Something Road, Miles away.
Contact 070 XXX XXXX

Woodland Herbs. 100 Woodlands Road, Glasgow
Contact 0141 564 3184

If we are mentioned on the leaflet as a practice venue then we will need to review the leaflet or other as we are effectively lending our name to any claims or other information. (E.g. A leaflet for your therapy that offers "Cancer Support" may not be permitted to include our name and contact details, depending on the context of the phrase).